How web design will help you in SEO
by Hari Krishna
How does web design help you in SEO or why should you be serious about selecting a web design company to design a website for you? SEO is a term which people in the online marketing world are surely familiar and even very much concerned with. Just imagine that you groom and dress well but no one is seeing you just as in the science fiction “The invisible man” by H.G Wells. What is the use of all these things which you did? Visibility is of great relevance as mere existence is almost all the time simply pointless. May be in not all the cases but surely in the online world if you remain invisible, you will not get any business. You will have to simply sit and watch your competitors grabbing all the customers which you would have got. More and more businesses are marking their entry into the online world with unique websites and competition is becoming stiffer day by day. Just by having a website with great functionality and attractive design with user friendliness is not enough.
When a customer searches for a product or service which is offered by your business, he should easily find you. There will be many thousands or lakhs of results offered by the search results and being in the first few pages will only gain you any business. No one is going to check any 1000th page or 1000th page of the search results. So, having decent search results are important and SEO will help you for that. To be safe from web designs which don’t support SEO relying on an expert web design company is advisable. They know to design websites such that the websites are friendly to the search engines and there is no sacrifice of the style and creativity of the website. The navigation of the website should be friendly to the search engine. Using flash negatively influences the ranking of your website. Almost all the effects availed by flash can be provided by unobtrusive JavaScript and CSS without hindering the friendliness of your web pages to the search engines. Placing the scripts outside HTML document while coding the website also help in optimization. Content is one of the greatest factors of a web design which influences the SEO results. The structure of content should be good, i.e. the headings, links, and paragraphs should be arranged properly. Having enough and suitable content with adequate incorporation of keywords also help a lot. The web designing companies nowadays are also doing image optimization and this is really good news. Other things to be taken care in the web design to support visibility are designing of URLs, blocking of the pages which you don’t feel important to be indexed, keeping the content and pages fresh, proper usage of heading tags, uniqueness of Meta data and many more.
An experienced website designing company is aware of the fact that web design has a great impact on SEO. So, by selecting a web design company having professionals proficient in designing websites which are search engine friendly will be a boon to your business.